Author/s: John Benseman
Edition: Volume 53, Number 1, April 2013
Summary: Successful workplace literacy and numeracy programs are dependent on effective strategies to recruit and then retain course participants. This article reports on the recruitment strategies used in a large workplace literacy and numeracy project involving 535 workers in 18 courses. It provides an analysis of the strategies used, their rates of success in the companies, the overall retention rates and identified effective ways to implement these strategies.
Keywords: workplace programs, literacy, retention, recruitment
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This article is part of AJAL, Volume 53_1. The entire volume is available in .pdf for purchase here.